Phorum Philly

By PACT (other events)

Thursday, April 27 2017 7:30 AM 6:00 PM

Advance sales have stopped for this event.  Registration will be available at the door, starting at 7:30am on Thursday, April 27.


Title Sponsors: LiquidHub and Fairmount Partners

Digitizing the Enterprise – The future is NOW
Technology moves at an exponential pace and traditional organizations do not.  True leaders cannot get left behind the digital curve.  According to a recent McKinsey Study on Digital Quotient, Digital Leaders outperform their peers with 5X more revenue growth, 8X more operating profit growth, and nearly 2X better shareholder returns.   Yet only 16% of companies are really positioned to be digital leaders in their respective markets.  So while digital transformation is on the mind of most executives, there remains a significant gap in achieving the real impact of digitizing enterprises.  To unleash these gains for your business true digital transformation requires rethinking how business is conducted including business processes, organization and talent, innovation models, and how to fully engage their digitally empowered customers.

Phorum 2017 will focus on these key themes, and provide real world examples of how digital enterprises are doing things that weren't possible even two years ago.   Attendees hear from thought leaders in these different areas, will meet and interact with solution providers that are leading the charge with new technologies and share experiences with enterprise users that are solving next generation problems.

Visit to learn more about Phorum 2017.

About Phorum Philly
Phorum is a technology conference, for business and technology executives, which focuses on how enterprises can maximize the business value of specific technologies and innovation.

Phorum 2017 Agenda

7:30 a.m. - Registration and Continental Breakfast

8 a.m. - Blockchain Workshop

  • Sandeep Kumar, Synechron
  • Eileen M. Lowry, IBM Blockchain Labs & Garage, North America
  • Susan Ramonat, SEI Blockchain

Innovating with Alexa Workshop

  • Michael Francisco, Amazon
  • Ty Rollin, Mobiquity

9 a.m. - Phorum OPEN

“You never step in the same river twice,” said Heraclitus roughly 2500 years ago -- and you never come to the same Phorum twice, because even if we held it quarterly there would still be startling developments and disruptions to share and consider. Phorum regular Peter Coffee, of Salesforce and distinguished industry analyst Liz Herbert of Forrester Research open the day with a highlights reel of the extraordinary year since we last met, and put a frame around the picture that we'll all be co-composing for the rest of the day.

  • Peter Coffee, Salesforce 
  • Liz Herbert, Forrester

9:45 a.m.- CONNECTED

IT's crosshairs have been re-positioned to target the data that's outside the wall. It once was the task of IT to capture the data by-products of business activity, so as to tell the business what it had done; now and in the future, it's increasingly important to capture measures of behavior and intention, in the world at large, so as to tell the business what it must do next. We'll discuss the challenges and payoffs of 24×7 connection at global scale.

  • Paul Boris, GE Digital
  • Michael Francisco, Amazon
  • Rob Schilling, SpaceTime Insight
  • Moderator – Geoffrey Moore

10:45 a.m. - Networking Break & Demo Pit Speed Pitches

11:15 a.m. - AWARE

To inspire sources of data to cooperate in providing it, there must be a payback of added value to the provider. Whether it's detection of pre-failure signatures in a piece of hardware, or prediction of movie preferences for a streaming video subscriber, the hard work of delivering on awareness is a mandate for every organization. We'll talk about what that requires and how to do it better.

  • Julian Jenkins, PhD, GSK
  • Eric Redline, Aktana
  • Greg Tracy, Propeller Health
  • Moderator – Liz Herbert, Forrester

12:15 p.m. - Working Lunch & Demo Pit Speed Pitches

12:45 p.m. - Keynote Speaker - Geoffrey Moore

His groundbreaking first book, Crossing the Chasm, offered guidance to startup companies and is now in a third edition with more than a million copies sold; his latest book, Zone to Win, completes the picture with strategies for the established company. Phorum 2017 seeks to bring those same complementary perspectives to our Connected, Aware, Smart and Trusted sessions, making Geoffrey Moore an ideal featured guest at this year's gathering.

1:45 p.m. - SMART

We're entitled, even obligated, to be skeptical of yet another spin of the wheel of "This time AI is for real." Decades of reality-checking struggle have passed since the 1955 Dartmouth memo that most would say was the beginning of that pursuit. In the past few years, however, there have been startling advances in "deep learning" and autonomous machine capabilities. We'll learn more about the barriers that have been broken by massive new data flows and powerful learning algorithms, as well as calibrating our radar to detect the remaining hype that still clutters the horizon.

  • Daniel Mellinger, Qualcomm Research
  • Sami Naim, Lyft
  • Mukhtar Ahmed, Bioclinica
  • Moderator – Peter Coffee, Salesforce

2:45 p.m. - TRUSTED

"Why am I always last?” asks youngest daughter Gretl in The Sound of Music. "Because you are the most important," is the reply -- and so it is with this session on earning and keeping the trust that keeps valuable data coming, and makes all subsequent value-adding transformation possible. Don't leave before this session: losing trust is easy, and earning it back once lost is hugely difficult.

  • Sheila Colclasure, Acxiom Corporation
  • Joe Lubin, ConsenSys & Ethereum
  • Ellen Rinaldi, Vanguard
  • Moderator – Scott Snyder PhD, Safeguard Scientifics

3:45 p.m. - Networking Break & Demo Pit Speed Pitches

4:15 p.m. - Fireside Chat

The NBA may be known for high flying athletes and live entertainment, but below the surface, they are becoming a powerful technology platform tapping into the power of sensors for optimizing player performance and leveraging a range of new immersive digital touchpoint to elevate the fan experience. Get the inside story on how the NBA transformed itself through connected, aware, smart, and trusted experiences.

  • Frank T. Wheeler, SAP
  • Ken DeGennaro, National Basketball Association

5:15 p.m. - Phorum Wrap Up & Demo Best in Show

  • Liz Herbert, Forrester

5:30 p.m. - Networking Reception

Mailing Address

200 South Broad Street Suite 700 Philadelphia, PA 19102